CONSUMER INSIGHTS// Which Packaging Sustainability Claims have Credibility with Consumers?
Watch again on demand. Simply register below for to watch the webinar.
On-Demand Webinar Download
Consumers have spoken. They want FMCG brands to provide more sustainable alternatives to the status quo. At the same time, many are confused about what is more sustainable packaging – and how much they’re willing to change their habits. This webinar will share consumer research addressing:
- Four common sustainability personas consumers relate to
- Which packaging sustainability claims carry the most credibility with consumers
- How sustainability beliefs and habits vary by country
- How brands can focus on what consumers value most
Manon Dupré shares the results of Amcor’s research into consumer attitudes, questions and demands around more sustainable packaging. Conducted through surveys, interviews, home visits and accompanied shopping in major European markets, the research helps brands narrow in on packaging sustainability that resonates with consumers.
Manon Dupré
Senior Market Insights Analyst EMEA, Amcor
Manon Dupré, Senior Market Insight Analyst, has 7-years' experience in the consumer and market insights field, working for both agencies and in-house. During her career, she has collaborated with multiple FMCG companies, analyzing consumer behaviors and CPG market trends to uncover powerful insights to drive innovation strategies.
Manon joined the Amcor Flexibles EMEA Market Insights team in February 2019 to consolidate market intelligence in the packaging world and identify consumer trends and market needs.
Gerald Rebitzer
Gerald Rebitzer is responsible for sustainability at Amcor Flexibles. This role encompasses environmental management and social responsibility from an operations and product perspective. Gerald has worked in sustainability for 24 years, with a focus on packaging since 2006. In addition to his work at Amcor, Gerald is Chair of the Board and Steering Committee for CEFLEX, a non-profit circular economy initiative for flexible packaging. He is also a Board Member of both the Swiss and German aluminium recycling cooperatives.
See Linkedin
