Now, more than ever before, shoppers are more aware of how their choices impact the environment. What’s more, they expect to be able to make smart buying decisions that reflect these values. Explore our research report to understand:
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At Amcor, we’ve made it our mission to see sustainability through the eyes of the consumer. So, we commissioned three pieces of research to help us map out behaviours and common perceptions.
The majority of shoppers are keen to play their part in recycling goods and making more sustainable choices. What’s more, they’re also willing to pay more to ensure they do their bit for the planet.
The concept of being more sustainable means different thing to different people so it’s important to find out in which way and how brands can take the lead.
The research shows that, for the majority of consumers, global warming is the environmental issue that they’re most concerned about. Around one-third of respondents also worry about plastic pollution.