IT’S A WRAP: THE FUTURE OF PACKAGING IS ALL ABOUT SUSTAINABILITY

Consumers are demanding packaging that reflects their environmental values

Now, more than ever before, shoppers are more aware of how their choices impact the environment. What’s more, they expect to be able to make smart buying decisions that reflect these values. Explore our research report to understand:

  • How attitudes and behaviours towards sustainability are evolving,
  • Why concerns around reducing resources and minimising waste are growing, and
  • What shoppers expect from brands like yours.

To receive an executive summary (seven pages) and research report (35+ pages) via email, simply fill out the form below.

The Authors:

Dr. Gerald Rebitzer

Sustainability Director,
Amcor Flexibles

LinkedIn

Manon Dupré

Senior Market Insights Analyst,
Amcor Flexibles

LinkedIn

The methodology:

At Amcor, we’ve made it our mission to see sustainability through the eyes of the consumer. So, we commissioned three pieces of research to help us map out behaviours and common perceptions.

Key findings

OVER A THIRD OF RESPONDENTS ARE DETERMINED TO MAKE A DIFFERENCE

The majority of shoppers are keen to play their part in recycling goods and making more sustainable choices. What’s more, they’re also willing to pay more to ensure they do their bit for the planet.

MIND THE GAP: WHAT CONSUMERS SAY, AND WHAT THEY DO, DON’T ALWAYS MATCH UP

The concept of being more sustainable means different thing to different people so it’s important to find out in which way and how brands can take the lead.

GLOBAL WARMING AND PLASTIC POLLUTION COMPETE FOR LEADING CONCERN STATUS

The research shows that, for the majority of consumers, global warming is the environmental issue that they’re most concerned about. Around one-third of respondents also worry about plastic pollution.

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