Get your report on sustainability and pet care shoppers:
We studied how environmental concerns are shaping purchase behaviour in Europe.
This report highlights key findings into the preferences for pet owners. It offers brands insight into how a changing marketplace is impacting buying behaviour, and what concerns consumers most when it comes to sustainability credentials.
How environmental concerns are shaping purchase behavior in Europe for pet care and petfood shoppers, 2nd Edition
In recent years, consumers have been increasingly seeking more sustainable products across all categories – and pet care and petfood were no exception. Is sustainability still a top trend for pet food and packaging? Who stands the best chance of connecting with pet owners?
In this report you will learn:
- how consumer purchasing habits have evolved,
- in which way sustainability matters to pet owners and how to talk to them about sustainability,
- what kind of more sustainable packaging options they prefer,
- the information they need to make better choices,
- the potential for brands to establish themselves as sustainable ambassadors on the petcare market.