Research Report
Sustainability Matters: Consumer perceptions of sustainability packaging claims
This report shares key findings into consumer perceptions and preferences towards on-pack sustainability claims. It offers brands and retailers insight into how to meet consumer expectations and demonstrate their commitment to carbon footprint reductions.
HOW SUSTAINABILITY CLAIMS ARE IMPACTING CONSUMER PERCEPTIONS: 2ND EDITION
This new study uncovers a powerful relationship between packaging recyclability and consumer purchasing behavior, alongside rising consumer concern about global warming.
In this European research report you will learn:
- Which environmental concern has increased most since early 2020
- Consumers' awareness and understanding of different packaging sustainability claims
- Which claims have the biggest influence over consumer purchase decisions
- And how brands and retailers can make their third-party-certified claims even more impactful