Research Report

Sustainability Matters: Consumer perceptions of sustainability packaging claims

This report shares key findings into consumer perceptions and preferences towards on-pack sustainability claims. It offers brands and retailers insight into how to meet consumer expectations and demonstrate their commitment to carbon footprint reductions.


HOW SUSTAINABILITY CLAIMS ARE IMPACTING CONSUMER PERCEPTIONS: 2ND EDITION

This new study uncovers a powerful relationship between packaging recyclability and consumer purchasing behavior, alongside rising consumer concern about global warming.

In this European research report you will learn:
  • Which environmental concern has increased most since early 2020
  • Consumers' awareness and understanding of different packaging sustainability claims
  • Which claims have the biggest influence over consumer purchase decisions
  • And how brands and retailers can make their third-party-certified claims even more impactful

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