The European plant-based food sector has grown by 49% in the last two years, with a total turnover of €3.6 billion.

 

There is an opportunity here: consumers don’t automatically turn to known brands for these products - be they new/start-up or established. With the right packaging, brands can capture consumer attention.

Research carried out by Amcor investigates how European consumer attitudes and expectations towards meat alternatives are changing.

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