---
title: Recycled Content Real Impact - Amcor Research Report
description: Get access to Amcor's 2026 consumer research about what European shoppers think of post-consumer recycled (PCR) material in packaging.
image: https://insights.amcor.com/hubfs/Recycled-Content-Flying-pack-SEO-250x161.jpg
---

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## Recycled Content, Real Impact

How European shoppers perceive PCR in packaging,  
and how clear claims shape trust and choice.

## Download the full report

# Recycled Content, Real Impact

What do European shoppers think about packaging made with post-consumer recycled (PCR) material? Our 2026 study captures the views of 3,201 consumers across six European markets, revealing how PCR use influences brand trust, quality perception,  decisions – and what shoppers expect from labeling and certification.

**In this report, you’ll learn:**

Get concise, research-backed guidance for teams working on packaging, sustainability, and marketing, who are preparing for a more circular future.

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