66% of European consumers in the study purchased a flexible refill pouch in the last 12 months.
Flexible refill pouches are the leading refill format among the consumers surveyed.
The refill market is moving. What does that mean for brands?
Our latest European consumer research explores the habits, expectations and barriers shaping refill adoption in beauty and personal care.
You will discover:
Which refill formats are winning with consumers?What motivates consumers to choose refills?What makes the refill experience frustrating?What does it take to build repeat behavior and brand loyalty
Discover the research behind the numbers.
Here a little preview
